The biggest brands in education and play want to make our lives more fun by pursuing a LEGO Professor and Research Center

This October, prestigious Cambridge University will welcome a LEGO Professor and Research Center to focus on play in education, development and learning.

Announced recently in Cambridge's official journal The Reporter, the development will be funded by a $ 6 million, permanent endowment by the LEGO Foundation. The foundation is dedicated to funding research around play and learning, and the academic partnership should produce new findings and studies surrounding the importance of play in our lives.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in