Luxury company Goldgenie is selling golden HTC One Mgs to raise funds for Cecil’s home

The HTC One Mg from Goldgenie has an expensive sheen only 24K gold can bring. At the back of the phone, a proud lion strides and reads “For Cecil and his Kingdom.”

As most know by now, Cecil, a well-loved lion in the Hwange National Park in Zimbabwe, has been lured out of the reserve, shot, beheaded and skinned by Walter Palmer, an American dentist who paid over $50,000 for the kill.

Goldgenie aims to leverage strong emotions against the tragedy as a way of raising funds for the Hwange National Park. Cecil’s previous home in Zimbabwe has seen a sharp fall in visitor numbers since the killing of the protected lion.

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