To Promote Reading, A City Gifts Readers with Free Public Transportation
Victor Miron's Travel By Book Initiative incentivized commuters in Cluj-Napoca to read a book to help the city's literacy levels
While every piece of information you need can be found on the Web, there’s still nothing like reading a book. In Cluj-Napoca, a city in Romania, an initiative called Travel By Book was launched to help promote and encourage public commuters to read a book while riding the bus, tram or trolley. If they do, their ride is free.
Victor Miron, the smarts behind the Travel By Book initiative, is very passionate about books.
Miron was always thinking of ways to improve literacy in his city. His advocacy led him to propose the project to the city mayor back in 2014. One year later, the project was launched from June 4 to 7.