To Promote Reading, A City Gifts Readers with Free Public Transportation
Victor Miron's Travel By Book Initiative incentivized commuters in Cluj-Napoca to read a book to help the city's literacy levels
While every piece of information you need can be found on the Web, there’s still nothing like reading a book. In Cluj-Napoca, a city in Romania, an initiative called Travel By Book was launched to help promote and encourage public commuters to read a book while riding the bus, tram or trolley. If they do, their ride is free.