Digital Billboards Praise Nature Instead of Nauseating Advertisements
Media artist Brian Kane created Art for Commuters to give passersby a moment for much-needed reflection
Drivers along the I-93 and I-95 highways in Massachusetts during late June and early July probably noticed something a little different along their commute: digital billboards that depicted photos of nature. Artist Brian Kane re-imagined billboard spaces and used them to showcase rotating images of each natural location during the day and photos of the moon and stars at night.
These billboards make up a site-specific installation called Healing Tool, a part of Kane’s Art for Commuters series. Named after the tool in Photoshop, the installation replaces advertisements with rotating photos. Instead of patching something on a photograph, each billboard patches its surroundings. By replicating the natural environment and eliminating advertising messages, Healing Tool re-instates the atmosphere of these spaces before the inclusion of commercial billboards.