Swedish company Wonderboo widens the subscription box market with one that delivers high-quality, luxury dog food

Subscription product services have been around for decades—just ask anybody who joined a book club or record club last century—but subscription box services have exploded in popularity and profitability over the past three years or so. Joining the “pack” this year is Wonderboo, the first subscription service for dogs.

Wonderboo is not a least common denominator service, either. It's high-quality, luxury dog food sent direct to the door, or shipped to a nearby store for personal pickup. Their creators were disappointed, then inspired, by the low quality of ingredients in most dog food brands, and instead formulated a version that suits those who want to spoil their pets.

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