Instead of piling clothing under generic one-word categories, Donde Fashion zeroes in on specific attributes with help of zeroes and ones

With over 6,000 brands to choose from, Donde Fashion will be using visual search engines to make sure you right the find piece of clothing out of a heap of millions. The app hailing from Tel Aviv and Palo Alto uses artificial intelligence to sort out their virtual retail space, accounting for every seam in a dress or every strap in a bag so you can find what you want with a few taps.

If you’ve ever wondered why you rarely see someone wearing the same clothes as you on a crowded street, you understand how massive the number of choices in clothing there is. Pair that up with the ability to shop in a 5.5-inch screen and you have an overload of options that might confuse you rather than inspire you to press the “Buy Now” button.

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