To show off its platform's searchability, Google Photos Food Truck rewarded participants who paid with prompted photo searches

Free food is always fantastic. This is why Google decided to offer pedestrians free munchies. However, Google wanted to add some fun by asking people to show photos of something specific in exchange; the photos serve as “payment” for the free food. And so, Google Photos, in collaboration with innovation studio Deeplocal, launched the Google Photos Food Truck challenge.

The Google Photos Food Truck has already begun its tour in New York City and Los Angeles, with over 3,300 participants taking part in the challenge in NYC. It was certainly a fun day for everyone as no one goes home a loser.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in