In Brief

H&M turns hand-me-down clothes into new denim clothing line for 'Close the Loop' fashion

In 2013, Hennes & Mauritz, or popularly known as H&M, launched a clothing recycling program. They asked their shoppers to donate unwanted and unused clothes in the boutique stores. Two years later, the recycling incentive has come to fruition. H&M is now launching the new denim line called Close the Loop.

Close the Loop is all about fashion for the future. H&M has been very outspoken about sustainability, which is the ultimate driving force behind this clothing line.

“Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimize textile waste, but also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet,” said H&M CEO Karl-Johan Persson.

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