H&M Turned Your Unwanted and Unused Outfits into Distressed Jeans

H&M Turned Your Unwanted and Unused Outfits into Distressed Jeans
Retail

H&M turns hand-me-down clothes into new denim clothing line for 'Close the Loop' fashion

Azalea Pena
  • 25 august 2015

In 2013, Hennes & Mauritz, or popularly known as H&M, launched a clothing recycling program. They asked their shoppers to donate unwanted and unused clothes in the boutique stores. Two years later, the recycling incentive has come to fruition. H&M is now launching the new denim line called Close the Loop.

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