Because of Holiday Autos, gloomy travelers can catch a whiff of the Mediterranean or enjoy a summer cook-out before jumping on the train

Within just the past few months, we’ve seen ambient advertising that grows lettuce, serves us coffee, and shares urban stories via audio. If you thought ads couldn’t get any more sensory, think again. A Holiday Autos vending machine at Slough train station is dispensing bottles or freshly cut grass, BBQ, Sun Cream, and Sea Air fragrances to give gloomy commuters a pick-me-up en route to work.

The car comparison site conducted research into the U.K.’s vacation habits and found that Britons feel the ‘holiday-blues’ just 16 days after returning home. According to the study, 69 percent of British travelers believed “smell to be the most evocative of the sensors with regard to recalling happy holiday memories,” with the best of these memories based on a beach (55 percent), garden (43 percent) or park (23 percent) or a BBQ with friends and family (22 percent).

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in