Text Your Friend a Starbucks Emoji and Redeem a Latte

Text Your Friend a Starbucks Emoji and Redeem a Latte

Inmoji lets you text logo emojis to leading brand names in exchange for varying goodies

Ido Lechner, Home Editor
  • 12 august 2015

Inmoji noun [in-moh-jee] are “powered” clickable icons that enable users to share their favorite brands, products, and experiences directly within messaging apps. Simply tap an Inmoji to access content without ever leaving the message.”

Just reads the textbook definition of a new platform that intends to connect consumers with their most cherished brand names.

Generating revenue for messaging platforms and enhancing brand engagement by connecting users with their favorite brands, Inmoji is an innovative SDK that turns brand logos into emojis for use in messaging platforms. Embedded with unique content selected by brands themselves, Inmojis can share mobile gifting, location-based offerings, loyalty programs, contests, mobile commerce and payments, as well as product discovery (apps, music, movies). Partnering with mobile messaging tech provider Frankly, the company already has clickable, custom-branded icons for companies such as Walmart, Universal, NBC, PayPal, and Sol Republic, among others under its belt.



Perfect for app developers wishing to utilize a peer-to-peer monetization strategy to create new revenue streams without any added development costs, or for brands looking to deepen brand loyalty while simultaneously capturing critical insights into consumer behavior and trends, Inmoji effectively enhances digital lifestyles with tools that innovate organic interactions within messaging platforms.

Crowned one of five AdTech companies to watch out for at CES, the company has secured $2.5 million USD in seed funding thanks to former PayPal Media COO David Chang, along with numerous additional undisclosed investors.

“We could tell [a brand] that people are speaking 65 percent of the time very favorably with these keywords about their product [for instance]. We’ll be able to attribute specific phrases and vocabulary to their icon,” said co-founder and CEO Michael Africk in an interview.


 Starbucks via Shutterstock

+Customer retention
+mobile gifting
+peer-to-peer monetization strategy

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