Playboy centrefolds and sports logos: embroidery is being embraced by the fashion industry on a tech medium

It’s not often that hip-hop lyrics and octogenarian needle-and-thread experts are united by a fashion trend, but in the delightful world of modern embroidery such contrasts are celebrated.

Embroidery is having quite a moment in fashion – and on Instagram – right now, with a growing number of artists and designers posting pictures of their delicate work on social media. The techniques they use tend to be traditional – with embroidery hoops and crewel needles a common feature – but the subject matter is often anything but.

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