The Holographic Window Display That Never Sleeps

The Holographic Window Display That Never Sleeps

Holographic displays have evolved since their Tupac debut; as Paul Smiths shows, now retailers are using them too

Ido Lechner, Home Editor
  • 6 august 2015

A window display concept developed by Carl Bresnahan aims to engage and attract potential customers through some technological trickery. The interactive holographic display, titled The Window that Never Sleeps, can be operated even after hours when the store—in this case, a conceptual Paul Smith facade—is closed, embedding a standout image in the minds of shoppers and prompting them to return when the store reopens.

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