Live Comfy features a smart pump that helps provide an ergonomic fit by conforming to the shape of the wearer's head

The Live Comfy jacket has been created to solve the problem of constricted posture from cramped and ill-fitting airplane seats. The much-needed neck pillow upgrade incorporates a unique patent-pending air system to make travel and other activities more comfortable.

It is based on sleep research, which has found that 63 percent of Americans aren’t having their sleep needs met on weekdays, with 40 percent experiencing the effects of daytime tiredness, and 11.3 percent of those over the age of 20 losing sleep due to time spent commuting.

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