Daniel Lubetzky, the founder and CEO of KIND Healthy Snacks, will provide three female-led food startups with personal investment and advice to mark White House's Demo Day

The CEO of KIND seemed to be a little kinder this week. To mark an entrepreneurship diversity initiative from the White House, the healthy bar maven announced he is investing $3 million in emerging snack brands led by women.

Daniel Lubetzky, who founded KIND Healthy Snacks in 2003, will be providing advice and personal investment to the female entrepreneurs leading EatPops, 479 Degrees, and GimMe.

“I feel it is my responsibility to give back to the next generation just as the previous generation gave back to me,” he says. “Not long ago, KIND was a startup too—and I was an eager entrepreneur who knew very little about the food industry… I made a lot mistakes, but luckily I had a few great mentors who helped guide me.”

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