In Brief

KITH Treats offers 24 different cereal flavors, served in cereal shoeboxes as designed by well-known names like Andre Agassi

A pop-up cereal bar has opened in Brooklyn inside a sneaker and apparel shop. KITH Treats is a 150-square-foot white space located in KITH NYC‘s flagship store, with a varied menu and packaging designed by collaborators. Owner Ronnie Fieg wasn’t allowed to eat sugary cereals when he was a kid and used to go round his friends’ house and eat them there. He explains:

My obsessions are footwear and cereal. Now I’m in a position to combine the two. I’ve been working on something crazy for KITH Brooklyn. Something I’ve been thinking about since I was 13 years old.

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