VAN Beethoven is a van traveling through LA communities to bring classical music to those normally without access to it

Touring Los Angeles this fall, the VAN Beethoven truck will be a mobile orchestral experience, using virtual reality to deliver a LA Philharmonic performance normally only seen at the Walt Disney Concert Hall.

Visitors will enter the customized van, which has a carpet and seating from the hall, and put on a Oculus Rift headset connected to the LA Philharmonic's virtual reality app. The experience allows viewers not only to experience the music of the Philharmonic, but also the subtleties of the acoustics within the Disney Hall. Unlike normal visitors to the hall, the viewer's perspective can shift from being in front of the orchestra, to being behind or amidst the symphony. As the perspective shifts, so does the musical experience, shifting to match the way the sound would change depending on the viewer's location.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in