LEGO Asks Enthusiasts to Build Singapore of the Future
A group of six-year-olds were invited to create what the city might look like in 50 years using a vast LEGO set
In order to commemorate the 50th anniversary of Singapore’s independence, LEGO Singapore teamed up with the global creative agency iris worldwide and invited the builders of tomorrow to create the city as it may look 50 years from now.
They wanted to promote the ‘Kampung Spirit’ of mutual consideration, a trait the LEGO brand claims to share with the city. With consideration for the environment and future generations in mind, LEGO Singapore carried out a social experiment called ‘Rebuild.’