What Better Way to Test Makeup Remover Wipes Than On Your Magazine’s Face?
Brazil Neutrogena's interactive ad allows consumers to handle, test and evaluate a product pre-purchase
Oftentimes, we find ourselves doubting if an ad can really deliver on its promise. Sometimes, it just sounds too good to be true so we end up just not believing at all. However, Brazil Neutrogena came up with one that lets readers wipe off makeup straight from a a magazine model’s face so as to test Neutrogena Deep Clean wipes.
Nothing makes a consumer more interested than when they get to be hands-on with the product itself. This is the experience that Brazil Neutrogena offers. So, Neutrogena collaborated with ad agency DM9DDB to come up with a magazine ad that will allow its readers to test its product in a very hands-on manner.