Wireless Armour provides protection from electromagnetic radiation where men need it most

Making babies is a two-way street. Both male and female must have healthy reproductive systems. However, though we often hear on women's fertility issues, the truth is, men face the same reproductive challenges. A fact that led to Wireless Armour, an underwear developed by London scientist Joseph Perkins aimed at protecting men's fertile crescent from electromagnetic radiation.

Can a pair of boxers really protect a man’s private parts from electromagnetic radiation? According to English investor and businessman Sir Richard Branson, yes it can and it most definitely will. The British billionaire even called the underwear the “underpants for superheroes.”

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in