McDonald’s Big Mac Packaging Lets You Eat Sans Mess
Versatile concept from design student Jessica Stoll caters to people who may want to eat from their laps
When design student Jessica Stoll was tasked with re-packaging an existing product, she decided to give McDonald’s Big Mac a redesign and came up with a solution that aims to deliver an engaging experience for consumers. Eating on-the-go is usually an awkward process, with lots of time spent trying to find fries that have escaped to the bottom of the bag.
This versatile two-sided meal carrier concept combines the burger and fries into one form, created with a single die cut. It is more convenient and intuitive than the standard packaging, featuring a separate compartment for the food items to fit snuggly inside. Depending on the consumer’s needs, it can either be stood in an upright position to eat at a table or the sides can be folded in to eat while seated. This forms a tapered diamond shape that can be wedged in-between your legs, making it much easier to eat with one hand. Stoll notes: