Enlist Drones to Find Your Posse at Music Festivals

Enlist Drones to Find Your Posse at Music Festivals

A Pepsi Max ad campaign turned a spherical drone into a friend-finding machine

Leo Lutero
  • 25 august 2015

The new video campaign for Pepsi opens with a heartbreaking statistic: 1 in 3 people lose their friends at music festivals. To end this plague of frantic looking around, it leverages the use of the drone, The Friend Finder, that flies over the crowd to find friends you might have left at the porta potties or at the mobile bar.

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