PSFK in partnership with HP Matter speak to Matt Hogan, Co-founder and CEO at Datacoup, about empowering consumers with tools that treat information as an asset

Innovation is the new currency in today’s Idea Economy. In recognition of the leaders who are disrupting our tech-driven world, the editors at thought leadership site PSFK.com partnered with HP Matter to create the Innovators Index, a roster of digital pioneers making a global impact.This week we’ve featured Matt Hogan for ensuring consumers remain in control of their personal information.

The subject of data continues to make headline news as major corporations continue to suffer security breaches and world governments find themselves embroiled in public hacking scandals. In light of these ongoing issues, consumers are not only growing wary of who or what has access to their personal information, but they are also becoming increasingly aware of the value it possesses. Despite that awareness, most consumers are powerless when it comes to protecting, much less benefitting from, their data.

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