Feeling Pumped for The Movies? This One Only Runs When You Do

Feeling Pumped for The Movies? This One Only Runs When You Do
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To promote its ZPump shoes, Reebok Korea encouraged moviegoers to don a pair so as to keep their movie buffering

Jason Brick
  • 27 august 2015

Getting off the couch while watching a movie has always required a bit of a push, but a recent Reebok Korea program has literally given the idea some legs. In April, citizens in a Seoul cineplex Seoul were given a surprise when their movie began to buffer. The lights shot down and below a treadmill featuring Reebok’s ZPump shoes.

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