Feeling Pumped for The Movies? This One Only Runs When You Do

Feeling Pumped for The Movies? This One Only Runs When You Do

To promote its ZPump shoes, Reebok Korea encouraged moviegoers to don a pair so as to keep their movie buffering

Jason Brick
  • 27 august 2015

Getting off the couch while watching a movie has always required a bit of a push, but a recent Reebok Korea program has literally given the idea some legs. In April, citizens in a Seoul cineplex Seoul were given a surprise when their movie began to buffer. The lights shot down and below a treadmill featuring Reebok’s ZPump shoes.

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