Sephora Joins the Beauty Subscription Box Arena
PLAY! is a monthly subscription service that brings five beloved products to the doors of beauty buffs
In the world of cosmetics and skin care, no item has become quick so fashionable as the monthly subscription box. Every four weeks, men and women receive small boxes packed with new or beloved beauty essentials, from make-up to hair products, fragrances and face masks. Sephora, one of the biggest cosmetic retailers is getting in on the action, with their new addition to the home delivery service: PLAY!
The company’s new subscription allows for stylish ladies and gentlemen across the country to get both samples and full sized cosmetics delivered right to their doorstep. It cost $10 per month, and each box will contain five popular products, all of which conform to a specific theme. The service will also grant subscribers access to exclusive tutorials, unlock augmented reality experiences through their mobile app, and join the Beauty Board, wherein customers can share beauty tips, tricks, and favorite products.