Mustard company Maille's new Shazam of spoons saves your favorite mustard flavor for future feasting

Specialty mustard brand Maille recently unveiled a first-of-its-kind technological utensil branded the Discovery Spoon as part of its parent company Unilever’s sample installation launch which aims to “help increase footfall and drive consumer loyalty by generating new and accurate consumer information” in Piccadilly, London.

Teaming up with tech wizards Hirsch & Mann, the curated experience offers a selection of 45 tastes from which to experience. The spoon, utilizing near field communication chips, empowers customers by enabling them to save product preferences of sampled mustards by tapping it against the base of the jar containing the preferred flavor.

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