Spanish community encourages residents to donate food instead of throwing it out by placing it in the Solidarity Fridge

Galdakao, Spain has welcomed a community project to encourage those looking to throw their food out to give to others. A white fridge, surrounded by a fence, houses food available to those in need. The community of 29,000—including grocery stores and restaurants—is involved in this Solidarity Fridge project, making donations and contributing to general upkeep.

The United States throws away 40 percent of the food in its fridges. Much of this food could be donated to others, but goes in the trash largely due to the absence of an established infrastructure to receive the donations. The Solidarity Fridge provides this infrastructure, and also accepts home-made food, which is generally turned away by most existing food donation programs.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)