TIO is a toothbrush made with the environment as much as your oral hygiene in mind

The world is moving toward sustainability, which can mean developing products that we never could have imagined 20 years ago. But sometimes, it means reimagining everyday products, which is exactly what Ben Beck and Fabian Ghoshal have done with their toothbrush design, TIO.

After the pair studied together in college, Beck’s first internship was with a major German toothbrush brand, while Ghoshal went to work for a startup that used bioplastics to produce sustainable packaging. They put their heads together and came up with an idea for a super-sustainable toothbrush.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in