Forget Hailing an Uber—Summon a Speedboat Instead
Uber launches UberBOAT, a luxury sea transportation service for users in Istanbul
From Tokyo to Tulsa, Uber has made it easier for users of its app to traverse the highways and boulevards of a new city or return home safely from a night out on the town. But in Istanbul, pulling up the company’s app no longer limits travelers to options like a luxury sedan or an SUV. With the launch of UberBOAT, the company has expanded its domain from land to sea.
Located in eastern Turkey on the border of Europe and Asia, Istanbul is divided in two by the Bosphorus strait. When Istanbul Uber users are by the water, they’ll be able to pull up the Uber app and an UberBOAT option will appear. After a captain calls to confirm their ride, users can be on their way, speeding across the water.