With a smartphone connection, Brightly offers bladder notifications but also dignity and independence

Pay attention, developers: by using its wearable tech to address a medical issue affecting more than half of U.S. adults over 65 (i.e. not millennials), Lir Scientific stands to turn an entire multi-billion-dollar industry on its ear.

Brightly is a new wearable that has the inconvenience and embarrassment of urinary incontinence in its cross-hairs. Developed by Lir Scientific and currently undergoing user trials, the biosensor-loaded belt tracks the bladder’s expansion and notifies users via Bluetooth when it’s time to hit the head—something that many incontinence sufferers are physically unable to determine themselves.

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