Give Any Hair Color a Virtual Try
With the VS Shades app, you can try on Vidal Sassoon Hair Colors without the commitment and potentially bad decisions
A new app will let consumers try on Vidal Sassoon Hair Colors before getting them in real life. Through a virtual try before buy, the VS Shades app illustrates how augmented reality can help shoppers in the cosmetics section.
The Vidal Sassoon name has always been associated with cutting edge and the move to use augmented reality to market its products comes naturally. The new app from the brand allows people to try on their hair color shades with a few simple taps. From a panel below, users can change their hair shades to any of the 24 featured in the app. With social media integration, users can even share their photos and ask friends to pitch in thoughts. Each color in the pallet links to how-tos and product information so users can turn their virtual hairstyles into actual ones using VS products.