A First Look Inside the Design-Led W Amsterdam
The W Hotels debut will offer untraditional hospitality experience for travelers in a booming startup market
As global interest in Amsterdam continues to increase, W Hotels will debut its first Netherlands property in September.
The new location behind the Royal Palace will be housed between the former Telephone Exchange building and what was originally the KAS Bank. For an insider tour of the design-led hotel, PSFK received a virtual look into the historical building from the turn of the century, now transformed into a contemporary hub for design, fashion and music.
The 238-room W Amsterdam blends both iconic features of the stately buildings while offering contemporary features that speak to the modern, design-oriented and connected tourist.
As a part of the brand’s forward-looking vision to reinvent the hospitality experience, Office WINHOV and BK Architects curated traditional areas within the hotel in untraditional ways. Upon entrance, guests head from the ground floor straight into an elevator and ride to the all-glass rooftop floor to find the hotel “living room,” restaurant and bar.
The food and beverage rooms redefine the experience of dining at the chef’s table as wall-less spaces between diners and the kitchen. Guests are able to eat directly in front of the chef and team, or stand next to the bartender while they craft their cocktail. “People and guests are encouraged to sit next to and interact with the mixologists and chefs: we are trying to create anything but transactional spaces,” explained W’s VP of Global Brand Design Ted Jacobs.
In the standard rooms, WOW suites and Extreme Wow suites, guests can access their room using SPG Keyless, the first keyless room entry system. Each room is inspired by Dutch culture, curated in part by local designers and artists.
From hand-woven bedspreads to shower curtains that represent traditional Dutch phone booths to pillow details of Amsterdam windowsills, the rooms are designed tell stories about the city itself.
In recent years, Amsterdam has grown from a global tourist destination to a sought-after ecosystem for founders, startups and innovators. Growing out of the city are markets in mobile, Internet, fintech and high-tech systems due to support of startup acceleration and quality of life. For International travelers rather than implants, the city boasts the history and landscape, the food and the drink, the bike paths and the museums that make tourism a favorite pasttime.
“Amsterdam has served as a switchboard of culture and avant-garde ideas,” said Global Brand Leader Anthony Ingham. “It’s known for its voyeurism: blurring boundaries between public and private. Amsterdam is always looking at historical elements then reinterpreting them. To create the hotel, we’ve done design-research thinking from designers to art and re-imaging them in a very modern way.”
W Amsterdam will open September 21.