The W Hotels debut will offer untraditional hospitality experience for travelers in a booming startup market

As global interest in Amsterdam continues to increase, W Hotels will debut its first Netherlands property in September.

The new  location behind the Royal Palace will be housed between the former Telephone Exchange building and what was originally the KAS Bank.  For an insider tour of the design-led hotel, PSFK received a virtual look into the historical building from the turn of the century, now transformed into a contemporary hub for design, fashion and music.

The 238-room W Amsterdam blends both iconic features of the stately buildings while offering contemporary features that speak to the modern, design-oriented and connected tourist.

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