Butter Stick, Meet the Butter Wheel
A packaging concept from WeidenHammer comes with a rotating inner bowl for quicker and easier access
Whether you’re dealing with a wrapped stick or a plastic tub, butter packaging isn’t exactly state-of-the-art. Foil or wax wrap leaves the end exposed to the air, and tubs have those corners it’s tough to scrape your spread out of. WeidenHammer‘s Butter Plus, a new take on butter packaging, comes in a container that rotates to let you cut out the pat you need efficiently and with little mess.
Butter Plus’s container resembles a small tub, but has an interior second bowl you can slide to expose the portion you need. Users slice their selection out with a knife, which is more precise than scooping with a spoon for exacting recipes, and use the outer container to keep everything fresh.