Hoping to Never Miss Anything Important, Busy Therapist Designs Keyword-Activated Wearable
Tyia helps wearers balance their work and home life by keeping them connected without distracting from life's important moments
Tyia is a smart bracelet that can discreetly alert the wearer to important messages using subtle vibrations and color changes. It has been named for a busy therapist, and wife of co-founder Ben Isaacson, after she silenced her smartphone and only learned that her son had broken his arm after many hours and a barrage of missed calls and texts.
Isaacson was inspired to create something fashionable and functional that could prevent moments like this. He partnered with award-winning jewelry designer Walter Adler Chefitz to make an elegant piece of jewelry. Tyia comes in numerous precious metal options with semi-precious gemstones and interchangeable bands.