Lucien Ng's "Artificium" explores the future of automated design

“The automation of labour is inevitable,” says New York designer Lucien Ng. “Before the end of this century, 70% of today's occupations will likely be replaced by automation.” With that sobering thought in mind, Ng created “Artificium”, a project that posits a world where it has already happened.

The short video presents as an advertisement for the artificial intelligence designer Artificium, promising to improve corporate profits by removing humans from the design process. “Because designers cost time and money,” the ad states, “The elimination of the designer…can bring good to the world.”

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