The Artistry of Web Design Meets the Helpful Hand of Artificial Intelligence

The Artistry of Web Design Meets the Helpful Hand of Artificial Intelligence

The Grid is an artificially intelligent website builder whose coded mechanisms continously evolve your website to meet customized needs

Ido Lechner, Home Editor
  • 21 september 2015

Harnessing the power of artificial intelligence to overthrow a populated niche at the heart of the Internet, The Grid is a new platform capable of scalable design that still has a customized touch. Operating using input command, the site builder prompts customers to curate content after which artificial intelligence (AI) technology takes it from there.

“The Grid’s sales pitch is that creating a beautiful looking website geared towards your intentions shouldn’t be harder than giving it content-images, videos and text,” reads a blurb on the landing page.

Seeking to rid the world of cookie-cutter website templates, pages designed with The Grid continuously evolve with the introduction of new content to offer fresh interfaces algorithmically generated with a preselected purpose in mind (as in, increasing followers, generating re-shares or media plays, upping sales, etc).


Automated A/B testing sends the AI on a treasure hunt through thousands of subtle variations to find the one fit that works best. Resizing fonts for optimal legibility, applying a color palette to tune into a unique yet consistent message, and detecting color contrast, The Grid’s coded mechanism perfectly marries the artistry of web design with the functionality and customer-driven thoughtfulness of UX/UI designers and front-end developers.


“Can you replace a human designer with artificial intelligence and machine learning? That’s the question, more or less, which will likely plague The Grid long after the company launches its new website creation and hosting platform,” says the company.

Setting up shop is another one of many strong suits emphasized by The Grid’s technology, removing the need for plugins and configuration to manage databases, checkouts and security. Simply adding a product, price and shopping cart spawns purchase power in seconds with no additional fees. The process is so intuitive that it can be done on a mobile phone, a major breakthrough for designing websites as the process has traditionally been exclusive to computers (with mobile pages applications being an entirely separate skill set).

The wonder doesn’t end there though. Void of user-inputted content, artificial intelligence still works by scouring the web and adding updates to newsfeeds by other followed sites, instantly accessible upon return. Offering face detection and smart cropping, images are ensured to fit any display, all you have to do is find the photo.


In a matter of transparency, the site also promises to post your data (for your eyes only) directly to GitHub, and even links you to their own.

Yet to launch, the product invites you to become one of over 60,000 founding members at $96 USD, calculated to a locked-in $8 USD a month instead of the $25 USD monthly payment after the early bird sign-ups get discontinued.

Subscriptions are promised for enrollment following the completion of beta testing, supplemented by a commerce engine when available, custom domain support, premium contributors, storage and bandwidth as well as seven different hosting sites.

A limited-edition Grid NFC Token is also supplied, acting as a scan-able digital business card across all devices for self-promotion even when least expected.

The Grid

+The Grid
+wed design

PSFK 2017: How Morgan Spurlock Tells Stories With Just The Right Amount Of Crazy

Brand Development Yesterday
Education Yesterday
No search results found.