A Thai restaurant helps diners navigate their menu based on their blood type

Blood typing plays a key role in healthcare but Bangkok-based restaurant The Third Floor thinks it should also determine what you eat from their menu. Offering a substantial fare of meat, fish and vegetables, their menu advises diners based on their blood type.

The restaurant’s website doesn’t indicate on-site blood testing so patrons better come in the know. A peek into the menu indicates that Thai restaurant strikes a balance between healthy and indulgent dishes. True to Thai cuisine, meats are often paired with fresh greens and rich (spicy) sauces. But what stands out are the letters “O”, “A”, “B” and “AB” that advises you on what to order, printed appropriately in a bleeding font.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in