Why Buying a Prius is No Longer a Rational Purchase
A car that defined efficiency and practicality now has a new sense of style thanks to Toyota's focus on design distinction
When Toyota introduced the Prius nearly 20 years ago, the car became an icon for buyers looking to both contribute to and project environmental consciousness. The car aimed high for fuel stinginess but wasn't exactly a beautiful piece of design. Aerodynamicists and the wind tunnel contributed largely to the look of the car to get it to be as efficient as possible through the air. But in three generations of models, the technology has improved and while aero is still a major part of the equation, space has opened up for more style to grace the Prius.