Swedish insurance company has a clever idea against reckless driving: children-voiced GPS that triggers in areas dense with kids

Slow Down GPS is an app that turns a smartphone into a GPS navigation device for driving with one unique quirk. When you get to roads around schools, playgrounds or other areas dense with children, the voice on the app changes into a child's.

While the idea of hearing children’s voices in the dead of night can terrify a lonely driver, the system has a potentially life-saving purpose. It’s meant to shock a distracted driver back into his mojo while at the same time activating that parental instinct. Julian Treasure, Sound expert and Chairman of The Sound Agency UK shares:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in