Hearing Children’s Voices on GPS Helps You Slow Down

Hearing Children’s Voices on GPS Helps You Slow Down

Swedish insurance company has a clever idea against reckless driving: children-voiced GPS that triggers in areas dense with kids

Leo Lutero
  • 1 september 2015

Slow Down GPS is an app that turns a smartphone into a GPS navigation device for driving with one unique quirk. When you get to roads around schools, playgrounds or other areas dense with children, the voice on the app changes into a child’s.

Access this article for free
Fill in your email address below and we’ll get you signed up for 30-day access to our content and newsletters.
Already a member? Log in here

Latest Trend Reports

Building Loyalty Through Conversational AI And Chatbots
View Report
A Unified Channel Strategy To Drive Brick & Data Retail
View Report
See More Reports

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.