Come Clean is a culturally curated soap line that features figurines of your favorite kicks

For diehard sneakerheads still on the waitlist for the new Yeezy Boosts, a cleaner alternative proposes that you do away with your fungus rather than accessorize it. Come Clean’s newest line of soap bars will attract a new type of customer by awarding cleanliness with a miniature vinyl sneaker displayed in each bar.

Having run the full gamut of pop culture and miscellaneous toy-infused soaps, the shift from Totoro and E.T. to shoes is a highly relevant—and therefore quite marketable—step in the right direction for the company.

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