Freitag is creating compostable denim out of linen, hemp and modal, very earth-friendly materials

Freitag has developed an alternative denim fabric that causes less harm to the environment and can be decomposed after use. Freitag's F-ABRIC is a radical change from the resource-hungry way denim is produced today.

Color and texture-wise, the F-ABRIC Denim doesn’t look far from the regular cotton ones. The blue is still rich, the ridges are still there and the sturdiness is present. However, instead of using cotton fibers, Freitag uses a line (81%) and hemp (19%) blend.

Cotton farming is destructive. Enough cotton for a plain shirt and a pair of jeans requires 20,000 liters of freshwater. Aside from being thirsty, the industry also accounts for almost a fourth of global insecticide purchases and 11 percent for pesticides. These unsafe chemicals can destroy the environment but also harm farmers.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in