Sophie Maxwell: Our DNA Will Break Radical Ground for Brands and Beyond

Sophie Maxwell: Our DNA Will Break Radical Ground for Brands and Beyond

Futures Director at Pearlfisher investigates what the implications of engineering ourselves will be

Sophie Maxwell, Pearlfisher
  • 10 september 2015

Today’s consumers are increasingly demanding brands that are centered on answering their individual needs and wants, strengths and weaknesses—and radical breakthroughs in science and technology are increasingly making the answering of these demands much easier and more specific.

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