SIR Hotels will debut its second luxury boutique hotel next year, one featuring guest room mirrors etched with illuminated lyrics

SIR Hotels is a European lifestyle boutique brand offering a collection of luxury hotels creating the unexpected in original guest experiences, with each offering a fine taste of aesthetics and a distinctive destination for design-savvy travelers. In Spring 2016, their second urban boutique hotel will be opening in Amsterdam, integrating a musical narrative into its design. Sir Adam will be located at the foot of the IJ-River beside the EYE Film Institute.

It is moving into the A’DAM Tower, a highly anticipated redevelopment in the city’s new cultural hub. Bram van der Hoek, creator and concept developer of SIR Hotels, said:

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