Virtual Reality Postcards: Travel to Chile Without Leaving Your Hotel Room
Courtesy of Marriott Hotels and Samsung, VRoom Service is a virtual reality experience guests order through room service
Marriott Hotels launched an experimental virtual reality service called VRoom Service this week at two of its premium locations in New York and London. VRoom Service allows hotel guests to order various experiences straight to their rooms, either through traditional room service, or though Marriott’s Mobile Request app.
Guests looking to have an in-room virtual reality experience will receive a hand-delivered Samsung headset on loan for 24 hours at select Marriott properties.
VRoom Service is one of the first business applications of the Samsung Gear VR headset.
In order to highlight the service’s capabilities, Marriott teamed up with Framestore’s Virtual Reality Studio to develop a series of virtual reality postcards. These VR postcards use 360-degree, 3D filming techniques to create immersive, interactive user experiences. The team hand-picked three travelers and filmed their personal adventures to create the VR postcards. Using the VRoom Service, guests can travel with the chosen adventurers to the Andean Mountains in Chile, to an ice cream shop in Rwanda, or to the city of Beijing.
The impetus behind Marriott’s virtual reality experiments? To gain traction with Millennials. Marriott hopes experiments like VRoom Service and the VR postcards will appeal to Millennial travelers, offering them a current, and viable, platform for self-expression and exploration.
VR Postcards is currently available to guests partaking in VRoom Service at select properties, as well as to the general public via Samsung Milk VR premium video service.