ImmunizeBC mails out postcard reminders that mimic a measles outbreak on paper to express a message about prevention

ImmunizeBC wanted to remind parents that their child’s measles vaccination were due. But instead of just handing out your standard reminders, ImmunizeBC sent postcards with a powerful message: if you don’t vaccinate your child, it will put everyone at risk.

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); = id; js.src = "//"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));

This content is available for Premium Subscribers only.
Already a subscriber? Log in