Rebooting the Black Tie Experience
Generation Tux, created by Men's Wearhouse founder George Zimmer, is an online rental catalog of high-quality tuxedos and suits
Renting a tuxedo can be a daunting and time-consuming experience. First there is the shopping around for styles, then the measurements, then the fitting and don’t forget having to pick it up on the right day. But Generation Tux, the latest startup venture from Men’s Wearhouse founder George Zimmer, wants to do away with the hassle by moving the interaction online.