The athletic apparel retailer is changing up its pants designs and categories approach to provide a "feel first" experience to customers

Lululemon is a brand best known for its yoga apparel, specifically its curve-hugging yoga pants. As the athletic clothing giant begins its fall line, it’s making some changes to the standard store layout as well. Instead of categorizing their pants by activity or style on their iconic pants wall, lululemon will group them by how customers want to feel.

Each pair of pants the store will be selling from now on will be grouped by how the pants are designed to fit on a person, from loose to tight to supported. The new categories include Tight, Hugged, Relaxed, Naked, and Held-In, and will include new pant designs like the Align Pant, All the Right Places Pant, and Zone In Tight.

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