Lululemon’s Revamped Pant Wall Takes Guesswork Out of Workout Clothes

Lululemon’s Revamped Pant Wall Takes Guesswork Out of Workout Clothes
Design

The athletic apparel retailer is changing up its pants designs and categories approach to provide a "feel first" experience to customers

Sara Roncero-Menendez
  • 2 september 2015

Lululemon is a brand best known for its yoga apparel, specifically its curve-hugging yoga pants. As the athletic clothing giant begins its fall line, it’s making some changes to the standard store layout as well. Instead of categorizing their pants by activity or style on their iconic pants wall, lululemon will group them by how customers want to feel.

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