The Aira jacket one-ups the massage chair with the push of a button

Aira is a hoodie-style jacket that comes with its own massage unit, letting wearers get a shoulder and back rub on demand as they wait for the bus, drive to work or sit in a meeting. The jacket works with wearable electronics embedded in strategic parts of the fabric that connect to a free accompanying app.

The design team at Aira have not divulged many details on the specific technology that makes the jacket work, though they indicated that mobile units on the shoulders, upper back and lower back will give pressure-point massages to those areas. The accompanying app allows the user to activate or deactivate individual locations, and to adjust the intensity. This allows for a massage personalized both to how the wearer carries stress and tension, and for the specific needs of a specific time.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in