QuitBit Doesn’t Time Your Run, It Times Your Life Expectancy
A grim (and fake) Fitbit-like wearable wants to remind the younger crowd to plan ahead
The QuitBit, a revolutionary (fake) activity tracker, calculates how much time you have left — think Fitbit meets the Grim Reaper.
QuitBit, a fake product, was created as an advertising ploy by Mount Pleasant Group Cemeteries and Funeral Centres to try and get even the younger crowds to be mindful of planning for the inevitable. Lance Martin, Executive Creative Director and Partner at UNION, Toronto-based advertising agency behind the campaign, explains:
We wanted to start the conversation about planning in a new way. We live in a technology-hungry world so we decided to take one of the oldest services and give it a digital facelift to appeal to every age group.