How to Launch a Product That You Don’t Have Yet

How to Launch a Product That You Don’t Have Yet
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To introduce a product that they haven't even touched yet, influencers from around the world came to New York to test it out.

Leo Lutero
  • 8 september 2015

Samsung’s decision to launch the Galaxy Note 5 in New York under tight wraps posed a seemingly impossible task to the iris worldwide agency: introduce something they don’t have and don’t know much about.

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