Should All Politicians Go Mobile?
As the GOP seeks out its presidential nominee, mobile applications may help reunite its jumbled voting bloc
The GOP can't seem to come to a consensus on public policy, but they do know one thing — they must capture a diverse range of hearts in order to win the presidency. In an attempt to rally the troops, Rand Paul, Ted Cruz, and John Kasich are leaving a trail of memes, activity trackers and Snapchat filters along their campaign paths.
Rand Paul's app was the first to launch, featuring a donation tab, events schedule, video, and a news banner. But the RandPaul2016 app is more than just a shortcut to the candidate's homepage – it encourages a sort of “real-time democracy”, coupled with entertaining experiences and sharable content.